The Federal Commission of Trade may punish advertising advertising and between website printing on their political views as a condition to approve their pending union.
FTC, led by President -appointed President Trump Andrew Ferguson, is thinking of establishing a decree of consent after engaging in a dormitory attempt to investigate and stop the boycotts of colus that unfairly aimed at the conservative media.
The New York City-based Omnicom was one of the companies called by the head of the home Jim Jordan (R-OHIO) household Judicial Committee for his involvement with the Global Media Alliance, a left-wing advertising card that sought to destroy newspapers and platforms, including posting.
Jordan launched an investigation into Omnicom after the Union was first announced last December.
The FTC is currently considering a reserve of $ 13.25 billion between two advertising giants.
If approved, combined rights will form the world’s largest advertising agency, with about $ 25 billion annual income.
Conditions of the Union Agreement are still under consideration and have not yet been completed, reports reported on Thursday, citing a source familiar to the issue.
Representatives for FTC, Omnicom and Interpublic did not immediately repay the post for commentary request.
FTC movement points
Fergson has said that any boycott organized by advertisers can be illegal because they include coordinated refusals to do business that may limit competition.
Earlier this week, FTC requested documents from the highest advertising agencies, including Omnico, Interpublic, WPP, Dentsu, and published, as part of a broad examination if the firms had violated antitrust law by participating in some of the certain media.
FTC is also aiming for so -called guards such as Media Matters and Ad Fontes Media in the investigation and in May sought documents about their deadlines with a dozen firms, reported Wall Street Journal.
The test is partially focused on how firms deal with Elon Musk’s X, who suffered a massive exodus of advertisers after Mogul bought the social media company previously known as Twitter in 2022 and released its content moderation practice.
The letter of the Agency for Media Affairs requested “all the documents that the media matters or produced or obtained in any litigation between media issues and X Corp. regarding the boycotts of the advertiser since 2023.”
Last year, Musk filed a comprehensive antitrust lawsuit against the World Federation of Advertising and its now intact Garm initiative, which closed its doors after success was raised.
The General Director of X Linda Yaccarino told the post at the time that the online advertising ecosystem was “broken” as a result of the claimed boycotts.
“We were victimized by a small group of people who pushed their authority or the ability to monopolize what earns money,” Yaccarino said.
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